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Life Centred Financial Planning

Our People

Our people are very important to us, as is making certain we provide you with the best possible professional financial advice. Below is a short biography for each of our colleagues together with their contact telephone number. For further contact details please see our "Contact Us" page.


Andrew Smith
Andrew Smith, Financial Planner
Tel. 01279 874480
Email. infosenecareid.co.uk
I am a member of the CII and have also been ISO 22222 certified since the 20th September 2013, certified by Standards International based in the UK. I first worked in financial services in 1991 for David Smith Associates, a family business. I took over from David in December 1999. I believe in building longstanding relationships and implementing then maintaining sound financial planning.
When I am not working I am a keen international and local rugby union supporter, I also enjoy scuba diving both abroad and in the UK.
Sue Smith
Sue Smith, Office Manager and Client Support
Tel. 01279 874480
Email. infosenecareid.co.uk
I joined David Smith Associates in 1991 as a Personal Assistant and have had a number of roles in the business since, including Financial Adviser.
Liz Pryor
Liz Pryor, Senior Administrator and Client Support
Tel. 01279 874480
Email. infosenecareid.co.uk
I joined Seneca Reid in January 2012, however I have been in the Financial Services industry in various roles since 1989.
Qualified Member PFS

Personal Finance

The founder of one of the City's top investment firms has launched a scathing attack on Neil Woodford, the star fund manager whose business shut last week.
Toast. Finito. Goodbye. Whatever way you wish to look at - and describe - the dramatic investment events of the past five days, Neil Woodford's career as a front-line fund manager is over.
Once dubbed ‘the man who can’t stop making money’, the demise of the star stock picker has left investors reeling and the sector scrabbling to salvage public trust
Available for new and existing customers, card holders will have to pay £7.99 a month for which they will receive up to four benefits each month, including 10 per cent off two 'big shops' in-store.
The Serious Fraud Office unexpectedly closes an investigation into interest rate fraud.