Seneca Reid Ltd Logo

Life Centred Financial Planning

Our People

Our people are very important to us, as is making certain we provide you with the best possible professional financial advice. Below is a short biography for each of our colleagues together with their contact telephone number. For further contact details please see our "Contact Us" page.


Andrew Smith
Andrew Smith, Financial Planner
Tel. 01279 874480
Email. infosenecareid.co.uk
I am a member of the CII and have also been ISO 22222 certified since the 20th September 2013, certified by Standards International based in the UK. I first worked in financial services in 1991 for David Smith Associates, a family business. I took over from David in December 1999. I believe in building longstanding relationships and implementing then maintaining sound financial planning.
When I am not working I am a keen international and local rugby union supporter, I also enjoy scuba diving both abroad and in the UK.
Sue Smith
Sue Smith, Office Manager and Client Support
Tel. 01279 874480
Email. infosenecareid.co.uk
I joined David Smith Associates in 1991 as a Personal Assistant and have had a number of roles in the business since, including Financial Adviser.
Liz Pryor
Liz Pryor, Senior Administrator and Client Support
Tel. 01279 874480
Email. infosenecareid.co.uk
I joined Seneca Reid in January 2012, however I have been in the Financial Services industry in various roles since 1989.
Qualified Member PFS

Personal Finance

My brother and his partner always come to us and we’re wondering if it’s fair to ask them to chip in
The combined wealth of British households has risen over the past decade and is up 13% between 2016 and 2018 - who are the winners and losers?
Today, savers faced more disappointment as Virgin Money cut its chart-topping easy access and easy access ISA rates