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Life Centred Financial Planning

Our People

Our people are very important to us, as is making certain we provide you with the best possible professional financial advice. Below is a short biography for each of our colleagues together with their contact telephone number. For further contact details please see our "Contact Us" page.


Andrew Smith
Andrew Smith, Financial Planner
Tel. 01279 874480
Email. infosenecareid.co.uk
I am a member of the CII, the PFS and have also been ISO 22222 certified since the 20th September 2013, certified by Standards International based in the UK. I first worked in financial services in 1991 for David Smith Associates, a family business. I took over from David in December 1999. I believe in building longstanding relationships and implementing then maintaining sound financial planning.
When I am not working I am a keen international and local rugby union supporter, I also enjoy scuba diving both abroad and in the UK.
Sue Smith
Sue Smith, Office Manager and Client Support
Tel. 01279 874480
Email. infosenecareid.co.uk
I joined David Smith Associates in 1991 as a Personal Assistant and have had a number of roles in the business since, including Financial Adviser.
Liz Pryor
Liz Pryor, Senior Administrator and Client Support
Tel. 01279 874480
Email. infosenecareid.co.uk
I joined Seneca Reid in January 2012, however I have been in the Financial Services industry in various roles since 1989.
Qualified Member PFS

Personal Finance

David and Clare White certainly didn't expect to find themselves renting in their 50s. But after their children left for university, they decided to sell their family home in Chester and move to London.
Banking giant Lloyds says 780 jobs will go this year, while Direct Line is cutting 800 positions.
A tough year for the bank leaves question marks over its survival as an independent business.
Taxes will have to increase after the March Budget if the government plans to honour the spending plans in outlined last year, the Institute for Fiscal Studies (IFS) has warned.
Under my leadership, Labour would redistribute wealth to tackle entrenched inequality and reward working people, says Labour leadership candidate Lisa Nandy