Seneca Reid Ltd Logo

Life Centred Financial Planning

Our People

Our people are very important to us, as is making certain we provide you with the best possible professional financial advice. Below is a short biography for each of our colleagues together with their contact telephone number. For further contact details please see our "Contact Us" page.


Andrew Smith
Andrew Smith, Financial Planner
Tel. 01279 874480
Email. infosenecareid.co.uk
I am a member of the CII and have also been ISO 22222 certified since the 20th September 2013, certified by Standards International based in the UK. I first worked in financial services in 1991 for David Smith Associates, a family business. I took over from David in December 1999. I believe in building longstanding relationships and implementing then maintaining sound financial planning.
When I am not working I am a keen international and local rugby union supporter, I also enjoy scuba diving both abroad and in the UK.
Sue Smith
Sue Smith, Office Manager and Client Support
Tel. 01279 874480
Email. infosenecareid.co.uk
I joined David Smith Associates in 1991 as a Personal Assistant and have had a number of roles in the business since, including Financial Adviser.
Liz Pryor
Liz Pryor, Senior Administrator and Client Support
Tel. 01279 874480
Email. infosenecareid.co.uk
I joined Seneca Reid in January 2012, however I have been in the Financial Services industry in various roles since 1989.
Qualified Member PFS

Personal Finance

Andy Webb reveals his top tips on how to make the most of your money and extend good habits to last the whole year
The troubled fashion retailer had said it had overstated its stock inventory in December, estimating the blunder to be worth £20m to £25m on the balance sheet.
I use my company’s Save As You Earn scheme, and I'm expecting a payout of £6,000 in March. But I can't decide where to invest the money
Money Observer's 12 model investment portfolios returned to form with double-digit growth in 2019. In the annual review, the rocketing portfolios are recast for an uncertain outlook.