Seneca Reid Ltd Logo

Life Centred Financial Planning

Our People

Our people are very important to us, as is making certain we provide you with the best possible professional financial advice. Below is a short biography for each of our colleagues together with their contact telephone number. For further contact details please see our "Contact Us" page.


Andrew Smith
Andrew Smith, Financial Planner
Tel. 01279 874480
Email. infosenecareid.co.uk
I am a member of the CII, the PFS and have also been ISO 22222 certified since the 20th September 2013, certified by Standards International based in the UK. I first worked in financial services in 1991 for David Smith Associates, a family business. I took over from David in December 1999. I believe in building longstanding relationships and implementing then maintaining sound financial planning.
When I am not working I am a keen international and local rugby union supporter, I also enjoy scuba diving both abroad and in the UK.
Sue Smith
Sue Smith, Office Manager and Client Support
Tel. 01279 874480
Email. infosenecareid.co.uk
I joined David Smith Associates in 1991 as a Personal Assistant and have had a number of roles in the business since, including Financial Adviser.
Liz Pryor
Liz Pryor, Senior Administrator and Client Support
Tel. 01279 874480
Email. infosenecareid.co.uk
I joined Seneca Reid in January 2012, however I have been in the Financial Services industry in various roles since 1989.
Qualified Member PFS

Personal Finance

The UK economy is built on spending, often fuelled by debt - credit cards, personal loans, car finance. We don't want to shrink it, only keep it manageable; and keep the Jenga tower from falling.
The essential steps to take to set up a UK investment ISA and begin investing
Falling markets will have taken a bite out of your pension savings. Here are the key questions to consider.
Savers hoping for the green shoots of spring to signal a wave of new tax-free savings deals may be disappointed, but it's still important to use your tax-free savings allowance every year or else lose it.
The Initiative for Financial Wellbeing (IFW) has launched a financial coaching stream to help investors manage their finances during the coronavirus pandemic.